Our Contribution

The Halal concept is proven to be successful, evidently shown by the significant improvement of revenue in our company during transformation period to Halal compliance, leading the company to have 19 hotels in its portfolio throughout Indonesia with 7 hotels operated under Sofyan’s brand, 5 hotels operated under franchising schemes and others, while other 7 hotels are currently still undergoing development stages.

During its transformation period, Sofyan Hospitality experienced a significant increase in its revenues and hotels portfolio. Aside from developing Halal compliant products and services in the Hospitality industry, in 2002 the company begins to venture out into Tourism industry.

Sofyan Hospitality implemented the Halal Concept into the Tourism sector which led to the soft launching of Sharia Tourism in Surabaya, on 12th of December 2012 and Sofyan Hospitality has been actively developing Halal Tourism and providing consultancy services ever since.

Sofyan Hotel, through Sofyan Hospitality, contributes to make positive impact in Halal Tourism across the globe through various efforts, namely:

  • Soft Launching of Halal Tourism Indonesia, Surabaya, December 12th, 2012.

  • Grand Launching of Halal Tourism Indonesia, Jakarta, October 30th, 2013.

  • GRES (Islamic Economic Movement), Jakarta, 17 November 2013

  • Supporting and Supervising in Preparing Lombok as Halal Tourism Destination:

    • As World’s Best Halal Tourism Destination – World Halal Travel Awards 2015

    • As World’s Best Halal Honeymoon Destination – World Halal Travel Awards 2015

  • Supporting and Supervising Indonesia Halal Tourism Industry in Improving its Competitiveness. 12 Awards Received from World Halal Travel Awards 2016 :

    • World's Best Airline for Halal Travellers, winner: Garuda Indonesia

    • World's Best Airport for Halal Travellers, winner: Sultan Iskandar Muda International Airport, Banda Aceh

    • World's Best Family Friendly Hotel, winner: The Rhadana Kuta, Bali

    • World's Most Luxurious Family Friendly Hotel, winner: The Trans Luxury Hotel Bandung

    • World's Best Halal Beach Resort, winner: Novotel Lombok Resort & Villas

    • World's Best Halal Tour Operator, winner: ERO Tour, Sumatera Barat

    • World's Best Halal Travel Website, winner: www.wonderfullomboksumbawa.com

    • World's Best Halal Honeymoon Destination, winner: Sembalun Valley Region, NTB

    • World's Best Hajj & Umrah Operator, winner: ESQ Tours and Travel, Jakarta

    • World's Best Halal Destination, winner: Sumatera Barat

    • World's Best Halal Culinary Destination, winner: Sumatera Barat

    • World's Best Halal Cultural Destination, winner: Aceh

  • Supporting and supervising the strategy and action plan for Halal Tourism in DKI Jakarta in 2018.

  • Supporting and supervising Wonderful Indonesia to improve Rank in Global Muslim Travel Index in 2016, 2017 and 2018

  • Supporting and supervising Wonderful Indonesia to improve Rank in Halal Travel Indicator.

  • Supporting the economic development of Halal Tourism Businesses in Indonesia.

  • Supporting and supervising Wonderful Indonesia in increasing Muslim Travelers International Arrivals

  • Supporting and supervising Indonesia Hotel Industry in the development of Halal Compliance hotels in Indonesia. According to Traveloka (the largest - uniqorn - Indonesia Online Travel Agent) :

    • 730+ Halal Compliance Hotels from Indonesia and SEA market are growing very significantly for the past three years.

    • Average growth rates of the revenue and number of room night sold of Halal Compliance Hotels in Indonesia for the past 3 years are above 200%

  • Sharing and Exchange Programs with Directorate General of Islamic Tourism Center, Ministry of Tourism Malaysia and Islamic Tourism Industry Stakeholders.

  • The 1st OIC International Forum on Islamic Tourism 2014 in June 2-3 2014 & The First Investment Forum of Central Asia 27-28 October 2014, Dushanbe, Republic of Tajikistan

  • The Fourth Coordination Committee meeting of Islamic Conference Tourism Ministers (ICTM) was held in Jakarta on June 3, 2014, designated Indonesia to coordinate relevant actions for development and cooperation on Islamic Tourism among OIC member states.

  • Developing ties between Ministry of Tourism Antiquities & Wildlife of Sudan, Ministry of Tourism and Sofyan Hospitality in Tourism Forum: Sharing Indonesia Experience and the 68th Anniversary of the Proclamation of Indonesia’s Independence, Khartoum, Sudan, 3 December 2013.